NYC PR Agency Spotlights Key Insights For Targeting Baby Boomers During The Pandemic

By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.

The Covid-19 pandemic has accelerated early retirement for many Baby boomers, consumers born between 1945 and 1966. The pandemic has forced this generation to reevaluate the work — life balance, their health and the things that are important to them.

Did you know . . .

• “In the first quarter of this year, 30.3 million baby boomers reported they were out of the…