Lifestyle PR Firm Shares Tips For Marketing Premium Spirits

By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.

During the COVID-19 pandemic, liquor stores have been deemed an essential business. Research reveals “alcohol sales for the past three months have grown 27 percent,” according to CNN.

In fact “off-premise sales of spirits have risen 32 percent, while wine sales have increased 26 percent and beer sales are up 17 percent over the same period in 2019,” according to Wine Business.