Food And Beverage Boutique PR Firm Highlights Key Trends For 2024

Beverages — Pexels

By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc.

This year, health-conscious consumers are inspiring beverage companies to introduce new products, as well as reevaluate their product extensions with creative, wellness-focused products. Consumers crave functional beverages with health benefits, as well as creative flavors…